A/B Testing Mastery: Statistical Foundations & Strategy
https://WebToolTip.com
Published 5/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 4h 46m | Size: 2.15 GB
Learn hypothesis testing, experiment design, and strategic A/B implementation to optimize user experiences
What you'll learn
Define and formulate testable hypotheses and success metrics for A/B experiments
Calculate sample sizes, statistical power, and interpret confidence intervals to design reliable tests
Differentiate between Type I & II errors and apply Bayesian and frequentist methods for valid analysis
Implement randomization, segmentation, and traffic allocation to eliminate bias and optimize results
Requirements
Basic understanding of statistics, familiarity with spreadsheets or statistical software (Excel, Python, R), and access to an A/B testing platform or simulation environment