Marketing Mania: Fundamentals Of Marketing Management
https://CourseMega.com
Last updated 6/2015
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.08 GB | Duration: 2h 35m
Master the major characteristics of the marketing concept to maximize profit through client satisfaction.
What you'll learn
Assess market potential and opportunities for new products.
Explain the factors that create market potential.
Segment a market and select attractive target market segments
Design appropriate promotions and campaigns for a target segment.
Define and articulate the importance of customer relationship management (CRM)
Design and analyze customer loyalty programs.
Analyze and propose improvements to the markting mix for a project or organization.
Requirements
Desktop or laptop computer
Internet access
Headphones or speakers
We recommend students start with our Introduction to Management course to learn the basic concepts of management.