Digital Marketing Data: DMPs, Device Graphs, and Regulation
https://TutSala.com
Published 06/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English + srt | Duration: 23 lectures (1h 40m) | Size: 843.1 MB
How digital data is collected, used, and regulated, and how Apple, Google, and Governments are changing the landscape
What you'll learn
What is a Device Graph and how it works
What is a DMP - Data Management Platform
How companies collect your digital data
GDPR (General Data Protection Regulation)
CCPA (California Consumer Privacy Act)
Apple's ATT (App Tracking Transparency)
Google and Cookie Deprecation
Requirements
No Knowledge Required
A computer, phone, or tablet with internet connection