Lynda com - Effective HTML Email and Newsletters with Tim Slavin torrent

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Lynda.com - Effective HTML Email and Newsletters with Tim Slavin
2h 24m Appropriate for all [Upload in Jun 25. 2014]

This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
Topics include:

Understanding MIME types
Reducing spam potential in an email or email list
Creating content for email campaigns
Understanding the design constraints of HTML emails
Building email address lists
Understanding the ideal coding process
Designing a plain text email from an HTML email
Deciding how and when to test an email
Sending email with canned templates
Troubleshooting layout, spacing, and image issues
Adding video to email

Lynda.com - Effective HTML Email and Newsletters with Tim Slavin