Udemy - Programmatic Advertising Essentials 2025 + torrent

Programmatic Advertising Essentials | 2025+

https://WebToolTip.com

Published 7/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 48m | Size: 398 MB

Master RTB auctions, buying lanes, brand safety & cookieless targeting—in one 60-minute, hands-on course.

What you'll learn
Describe how DSPs, SSPs and DMPs work together in the programmatic ecosystem.
Choose the optimal buying model—from Open Auction to Programmatic Guaranteed—for any campaign.
Configure brand-safety, fraud and viewability filters to protect budget and reputation.
Build cookieless targeting using first-party IDs, contextual and semantic AI signals.
Analyse reports to optimise CPM, CPV and ROAS for continuous performance lift.

Requirements
No prior media-buying experience required—course starts from the basics.
Helpful: general digital-marketing terminology (CPM, CTR, conversion).