Understanding Consumer Behaviour
https://FreeCourseWeb.com
Published 2/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 18m | Size: 592 MB
Marketing Masterclass Part 2: Master the Psychology, Sociology, and Cultural Insights Behind Consumer Behaviour
What you'll learn
Understand the psychological, social, cultural, and personal factors that influence consumer decisions.
Decode the consumer decision-making process from problem recognition to post-purchase evaluation.
Analyse the role of social and cultural contexts in shaping consumer behaviour.
Apply insights from consumer behaviour to develop targeted and impactful marketing campaigns.
Enhance audience engagement through a deeper understanding of motivations and attitudes.
Build strategies that foster customer loyalty and long-term relationships.
Requirements
This course welcomes learners of all backgrounds. There are no strict prerequisites, making it accessible to beginners. A basic understanding of marketing concepts may be helpful but is not required. All that’s needed is a desire to learn how consumer behaviour impacts marketing success.