[PimpMyMoney] Reforge.com - Marketing Strategy torrent

Marketing Strategy

Drive compounding growth for your organization by learning to define and execute strategies across the marketing domains of brand, product, and growth marketing.

This program is designed for experienced marketers and marketing leaders seeking a primer on the marketing domains of brand, product, and growth. If you previously completed Marketing Strategy, we recommend enrolling in this revamped program.
Meet the Creators

Meet the Creators
John Russ
Former Global Head of Marketing at Coinbase; Formerly Zapier, NerdWallet, Google, BCG, Conagra, General Mills, and Unilever

Martina Tam
COO at brightwheel; Formerly MasterClass, Eventbrite, the Clorox Company, and Williams-Sonoma Inc.

Course Breakdown
Who is this for?
Marketers leading teams within or across brand marketing, product marketing, and growth marketing.

Course Goal
Learn how to drive compounding business impact with an integrated marketing strategy.

Topics Covered
Brand Marketing
Learn how to build the foundation of your brand marketing strategy. From brand identity to governance and distribution, you'll explore the brand marketing wheel.

Product Marketing
Deepen your understanding of the four phases of product marketing. We'll cover market analysis, merchandising, go-to-market, and post launch.

Growth Marketing
Growth marketing powers growth loops. We'll dive into channel strategy, channel prioritization, metrics, and measurement.

Executing Your Cross-Domain Strategy
How do you execute across brand, product, and growth marketing? Learn how to build an investment thesis and identify when to re-evaluate your strategy.